Buss Spirits
Buss Spirits, an initiative by Serge Buss, builds on a rich family heritage by producing premium beverages such as hand-macerated gin, Shack Rum, and the vodka Buss n°one. Through natural maceration and innovative technologies like drones and data analysis, refined flavors emerge where tradition and innovation converge, this approach is inspired by feedback from the Gin & Tonic bar opened in 2013. The range is rounded out with six artisanal olive oils, each enriched with botanicals or spices for extra character.
Buss Spirits: A Legacy of Passion and Innovation
Buss Spirits is a creation by Serge Buss, a professional from the world of restaurants and catering, with a rich family heritage in gastronomy. His grandfather, who once cooked for the Belgian royal family, and his father, owner of several successful restaurants, laid the foundation for a legacy where quality and passion are central. This family tradition inspires Buss Spirits, where traditional values meet bold innovation.
The Buss Twist
At Buss Spirits, the focus is on creating drinks based on superior ingredients and authentic craftsmanship. Great attention is paid to achieving a perfect balance of flavors and aromas. The gins, for example, are crafted through a natural maceration process using fresh fruits and botanicals. This results in a refined and rich taste — and the signature "Buss twist" that seamlessly blends innovation with quality.
“When creating a new product, I am always looking for an elegant mix of superior ingredients, authentic craftsmanship and quality that a large audience will enjoy. I still feel that buzz of excitement when I get a new idea!” — SERGE BUSS —
Flavor Revolution
The passion for innovative flavor combinations is further expressed through a distinctive cocktail range. Buss Spirits experiments with natural ingredients and techniques from the culinary world. The result: authentic and unique mixes that are both surprising and consistent. Each product marks a new chapter in the evolution of classic yet modern drinks. With the launch of Belgium’s first dedicated Gin & Tonic bar in 2013, Serge Buss not only opened a market, but also created a meeting place for food lovers and creative minds. Customer feedback and hands-on experimentation there serve as key sources of inspiration. Buss Spirits celebrates flavor diversity — appealing to both the traditional purist and the adventurous newcomer.
The Essence of Buss Spirits
The Buss Spirits assortment is broad and diverse, including:
Premium Gins
Essence: True Belgian premium gin, inspired by passion and craftsmanship in the harbor city of Antwerp.
Production: Created through high-quality distillation and traditional artisan methods.
Shack Rum
Essence: Premium aged rum blends from Barbados, Guatemala, and Trinidad, naturally macerated with fresh fruits and selected botanicals.
Inspiration: Inspired by the ancient soul of Haiti, with recipes evoking raw forest flavors and the essence of natural spirits — straight from the rum shack.
Buss N°One – Platinum Vodka
Essence: The most inclusive vodka in this dimension.
Message: A drink to strengthen your voice against divisive forces — a celebration of unity and the beauty of life. Everyone is equal. Join the movement.
Buss Spirits combines deep-rooted family tradition with a contemporary vision for flavor and artistry. By blending traditional techniques with bold innovation, their premium spirits collection is both authentic and surprising — and always crafted to deliver pure taste and quality in every sip.

